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      AccorHotels Goes Back to Just Accor to Highlight Expansion Towards Augmented Hospitality



      On February 21st 2019, the Group announced the launch of a new lifestyle loyalty program: a fully integrated global platform bringing together digital, loyalty, brands and partnership: ALL, Accor Live Limitless. To embody this strategic transformation and reflect our ambition, the Group also unveiled its new identity: Accor.

      We're creating a powerful lifestyle loyalty program.

      Beginning Q4 2019, ALL— Accor Live Limitless will merge and Le Club Accorhotels, and be our combined distribution and loyalty platform. By centralising the Group's offerings in one platform, it transforms augmented hospitality into a tangible experience. Thanks to a new app and a new website, members will now have the whole world of Accor brands in the palm of their hands.

      It then allows our customers to have one brand to access all of our offers. It also simplifies acquisition and retention. Finally, it allows us to move from a transactional relationship to an emotional one.

      ALL is the Lifestyle brand, a lifestyle companion really focused on the consumer and adding value to their daily lives, across "Work", "Live" and "Play". ALL promotes interaction and loyalty.

      The customer commitment of this Lifestyle loyalty program will enable us to answer to 4 strategic issues:

      Introduction of new premium status to reward the most loyal members,

      Enriched benefits for our customers with the integration of new brands into the loyalty program and a greater scope for earning and spending points in restaurants, meetings, co-working...

      A greater number of partners to provide our members with new, unique and exclusive experiences: gastronomy, entertainment or sporting events.

      Accor is Evolving

      Accor has rethought its positioning with a strong ambition: to design the travel experience & lifestyle of tomorrow. To reflect the Group's ambition to be part of its customers' daily lives, and to embody the premium nature of its brand portfolio, Accor has inaugurated a new identity.

      Our name is unchanged but streamlined, to express our ambition beyond hotels. Our logo is confident, premium, and visually iconic. The monogram is our seal of excellence, blending an iconic A with the bernache, our historic symbol.

      To celebrate Accor is inviting one lucky winner to a weekend getaway for two at the newly refurbished Mercure Brighton Seafront Hotel, including breakfast. Click here to enter.

      Mercure LogoMercure Brighton Seafront Hotel underwent an extensive transformation of its 116 guest rooms and communal spaces. Visitors to the hotel will be stunned by the dramatic changes made to one of the South’s finest listed properties.

      Mercure Brighton 3

      Guests of Mercure will step into a seaside wonderland in the newly refurbished bedrooms. The new throws, curtains, carpets and bespoke furnishings provide a fresh and modern look. The 16 sea view rooms have been updated with a plush grey silk effect décor, beautiful glass and brass chandeliers and antique mirror glass on the desk and bedside tables.


      Contact your Travel and Transport Statesman team to book your next stay with Accor.

      Topics: Accor, Hotel, Loyalty program

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